Trust

Here is a video created by BuzzFeed and Cirque Du Soleil: Why trust is worth it

This is hardly a ground breaking concept and the tricks chosen don’t really scream ‘trust moves’ to anyone who has a working understanding of acro and it’s potential.

Perhaps the video feels a little cheesy because the text is spoken about the performers and not by them (possibly the accent and rhythm of the voice over just grates on me) it is still a bit of a style change for Cirque (with a capital C). Not a video I would straight away associate with their athstetic.

The video also doesn’t match the style or artistic choices for the show it is advertising, Totem. Not that it should, just interesting that it is a different approach to promotion from the normal ‘reporter in a harness on stage’ that we are all so used to seeing featured in the ‘and finally’ item on TV news. Perhaps this is the future of circus advertising?

Aesthetically it’s a move away from bad 1980s graphics and toward 1990s Calvin Klein adverts. But perhaps that’s just BuzzFeed having some artistic influence on the video?

Interesting collaboration anyhow.

2 thoughts on “Trust”

  1. Totem’s PR director says, “We wanted to do something different, to strip down Cirque a little bit, to go back to the basics. At the heart of Cirque du Soleil is the human performance and passionate individuals who give 100% of themselves to entertain crowds… Our shows are made to be seen live, they are an experience. How can we translate the level of emotions people feel at the show through a web video? The idea was the keep the same signature elements (human performance), but adapt it to the reality of the web to move/inspire people.”

    I know the artists in this performance personally – and they are every bit as extraordinary, professional, and deeply supportive of one another as the video implies. Also, I get excited any time I see circus represented in a “crossover”-type way – a chance to reach people who might not ordinarily seek out circus videos. (we’re taking over the world, little by little….)

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