Trust

Here is a video created by BuzzFeed and Cirque Du Soleil: Why trust is worth it

This is hardly a ground breaking concept and the tricks chosen don’t really scream ‘trust moves’ to anyone who has a working understanding of acro and it’s potential.

Perhaps the video feels a little cheesy because the text is spoken about the performers and not by them (possibly the accent and rhythm of the voice over just grates on me) it is still a bit of a style change for Cirque (with a capital C). Not a video I would straight away associate with their athstetic.

The video also doesn’t match the style or artistic choices for the show it is advertising, Totem. Not that it should, just interesting that it is a different approach to promotion from the normal ‘reporter in a harness on stage’ that we are all so used to seeing featured in the ‘and finally’ item on TV news. Perhaps this is the future of circus advertising?

Aesthetically┬áit’s a move away from bad 1980s graphics and toward 1990s Calvin Klein adverts. But perhaps that’s just BuzzFeed having some artistic influence on the video?

Interesting collaboration anyhow.