5 things that suck about Circus Artist’s websites

Here are 5 (of many) things that suck about the average circus artist website…

  • Flash. It’s amazing that in 2012 there are still people posting links to new websites that have Flash embedded. Flash doesn’t work on any iOS devices (iPhone, iPad), is buggy and is unnecessary. If you really want spinning animations or even some tasteful crossfading photos then HTML-5 is where you need to head. Leave the Flash in the 90s!
  • Splash pages. No one wants to land on a page that is just a photo of you with ‘click here to enter’ (BOOM,BOOM!) written underneath. It’s pointless and ups the chances of someone giving up on you before they get to see what you’re really about.
  • Homepages. Circus is a visual, live medium. Obvious I know but clearly some of you need reminding of this because you don’t have a video on your homepage. Why not?! Having great images on your site is important but not as important as showing what you actually do! Embeding a YouTube or Vimeo video is super simple, if you don’t want their logos involved they pay for a Vimeo Pro or VideoPress account (personally I think it’s fine, people trust YouTube and therefore more likely to click play). Don’t make a potential booker have to search for your video, it should be one of the first things they come across.
  • Use of lingo. Your site is probably not aimed at people who understand circus lingo so avoid specialised words and phrases.
  • Ego (I’m learning this one the hard way). You don’t want ego on a site that is about you. Sounds odd but it’s true. Your design, layout, copy, video, blog and social media should be aimed at a particular type of customer. You need to address their worries and wants rather than use your site as a chance to show just how really great you are. That’s not to say you won’t show your strengths, it’s just you want to do it in a manner that connects and engages rather than shows off. It’s possibly the most important thing to learn in marketing and particularly important for artists who have to promote themselves. If your sites going to be effective at driving you business then you need to study this stuff and more!

Circus Posters

I love old circus posters.

I love the colours, fonts and (obviously) the circus that go towards the make up of a great poster. I love the thickness, size and feel of them. I love the stories from old circus families of poster wars, where completing circuses would tear down or worse, cover the competitions posters with their own. I hope that in an age of Facebook adds and pay per click that the humble circus poster still has it’s place in the marketing budget.

I recently came across CircusMuseum.nl which has some great images and really easy to search database. Here are a couple of my favourites…

Make sure to have a read of the Taschen circus book, full of great circus posters.

If you have a favourite poster please share the image link below.

Technology Tips for Circus Artists – 10

This is the tenth post in a series where I set out to give tips on using technology to make your hours behind your desk that bit easier.

Tip Number Ten: GetMoreCorporateGigs.com

Get More (Corporate) Gigs

Circus has always had strong links with marketing, if you don’t promote your show/act/you well enough then you don’t eat. One of the greatest marketeers of all time  P. T. Barnum, was a circus proprietor who mastered the art of how to grab attention, create a buzz and sell a show.

I understand why so many circus artists shy away or despise ‘selling themselves’. To do it well you do need to be brave, go out on a limb and invest time and energy. If you really have no interest in marketing then get someone else to do it for you. But understanding the basic concepts behind marketing is important to any artists whether you plan on creating the next Cirque Du Soleil or not.

This is why I’m recommending you sign up for the free trial of GMCG, it gives you some great starting points and some basic principals. The course is delivered by Barry Friedman, a real expert in this field.

The name may be familiar to some of you as Barry has been performing half of the legendary double act, The Raspini brothers for over twenty years. Without a doubt one of the most original, funny and financially successful juggling acts around. So well respected in their field they were asked to give their own TED talk (now a personal goal of mine).

So when I found out about Barry’s online marketing course it was a no brainer to join up.

I loved doing the online course, learnt so much about my own approach to marketing, work and life. I’ve improved my business and continue to read and occasionally post in the forum which provides excellent feedback and support to your efforts in a really positive community of performers. Every week I revisit one of the lessons and see how I can make improvements on my work.

I would recommend GMCG to anyone who has the drive to make their business better. It does centre around the US corporate sector but the underlying lessons can be applied to any market your interested in; from writing proposals for funding to selling your shows to theatres.

I know the full course is not going to be everyones cup of tea but you can get a taster with the free 7 day training course. Even the information from this freebie could transform your marketing approach and I’m sure some of you will see the benefits in signing up to the full course.

Sign up for your free 7-day training course here.

Oh and incase you’re wondering, I’m not on commission or anything like that, it’s just a service I think is really useful.

If you do sign up let me know your thoughts!

http://www.getmorecorporategigs.com/

I’ve always been interested in business and marketing but since doing the course I’ve become more passionate about these subjects. I want to learn more about selling shows and building websites, so perhaps drop me an e-mail if you have an interesting project you think I could help with.

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