Circus and Celebrity

After reading ‘Who Was Philip Asteley?‘ by Nell Stroud (co-founder of Giffords Circus) I got thinking about the lack of modern day circus celebrities.

Why are there no circus celebrities?

I think it’s important to define what I mean by ‘circus celebrity’. I mean an individual widely known throughout society who becomes and stays famous because of their circus work.

Astley's Amphitheatre in London circa 1808.
Astley's Amphitheatre in London. Image via Wikipedia

In the past when circus was one of, if not the primary form of entertainment there were many minor circus celebrities and a few superstars such as Philip Astley and Jules Léotard.

Older members of the public might know the name of some past famous clowns but it’s unlikely they will know the names of any trapeze artists or acrobats. But artists from other circus disciplines have made it to the top of the bill and become household names in the past. It may surprise some of you to know that there have been few juggling celebrities equivalent to the David Beckhams of the world today. Both Enrico Rastelli and Paul Cinquevalli enjoyed fame and fortune, with sell out shows and even product endorsements.

As circus lost it’s status as the number one entertainment destination house hold circus names went in decline. Cinema and then TV created starts of their own that were better suited to their medium. The best way to become famous in the past was to appear on TV or in a film, if the guys in charge wen’t interested in you then your were out of luck.

But now we have the internet.

We all have access to our own publishing company and film studio. Society is diversifying. Individuals are forming their own tribes of like-minded people, no longer held back by geographic constraints.  Within these communities artists and experts appear and become ‘micro-celebrities’. These tribes are linked by individuals who belong to more than one tribe and share an aspect of one tribe to another. Often these connecting individuals will share their favorite artist or expert, turning a micro-celebrity into a ‘hyperlink star’.

I think it’s a matter of time till a circus performer/entrepreneur becomes famous, someone will be at the right place, at the right time, have the right attitude, image and work. And it could be good for all of us. Someone able to interest society at large in circus would mean more ticket sales and more competition, resulting in a better standard of work.

It’s what Philip Astley, P.T. Barnum and Guy Laliberté did. Only when they did it they could rely on interruption marketing. Shouting on a street corner and hoping people would stop. But now everyone is shouting. So you have to create your own tribe and rely on connectors sharing  your art on Facebook, Twitter and the rest. Build your fan base and let your fans build you. But people will only share your work if it is remarkable.

So make remarkable work that others can share, become famous and then share your success. Simple.

(Sorry if you were looking for an article about celebrity circus, fortunately you’ve missed reading about that for at least another click!)

Technology Tips for Circus Artists – 10

This is the tenth post in a series where I set out to give tips on using technology to make your hours behind your desk that bit easier.

Tip Number Ten: GetMoreCorporateGigs.com

Get More (Corporate) Gigs

Circus has always had strong links with marketing, if you don’t promote your show/act/you well enough then you don’t eat. One of the greatest marketeers of all time  P. T. Barnum, was a circus proprietor who mastered the art of how to grab attention, create a buzz and sell a show.

I understand why so many circus artists shy away or despise ‘selling themselves’. To do it well you do need to be brave, go out on a limb and invest time and energy. If you really have no interest in marketing then get someone else to do it for you. But understanding the basic concepts behind marketing is important to any artists whether you plan on creating the next Cirque Du Soleil or not.

This is why I’m recommending you sign up for the free trial of GMCG, it gives you some great starting points and some basic principals. The course is delivered by Barry Friedman, a real expert in this field.

The name may be familiar to some of you as Barry has been performing half of the legendary double act, The Raspini brothers for over twenty years. Without a doubt one of the most original, funny and financially successful juggling acts around. So well respected in their field they were asked to give their own TED talk (now a personal goal of mine).

So when I found out about Barry’s online marketing course it was a no brainer to join up.

I loved doing the online course, learnt so much about my own approach to marketing, work and life. I’ve improved my business and continue to read and occasionally post in the forum which provides excellent feedback and support to your efforts in a really positive community of performers. Every week I revisit one of the lessons and see how I can make improvements on my work.

I would recommend GMCG to anyone who has the drive to make their business better. It does centre around the US corporate sector but the underlying lessons can be applied to any market your interested in; from writing proposals for funding to selling your shows to theatres.

I know the full course is not going to be everyones cup of tea but you can get a taster with the free 7 day training course. Even the information from this freebie could transform your marketing approach and I’m sure some of you will see the benefits in signing up to the full course.

Sign up for your free 7-day training course here.

Oh and incase you’re wondering, I’m not on commission or anything like that, it’s just a service I think is really useful.

If you do sign up let me know your thoughts!

http://www.getmorecorporategigs.com/

I’ve always been interested in business and marketing but since doing the course I’ve become more passionate about these subjects. I want to learn more about selling shows and building websites, so perhaps drop me an e-mail if you have an interesting project you think I could help with.

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