This is the tenth post in a series where I set out to give tips on using technology to make your hours behind your desk that bit easier.
Tip Number Ten: GetMoreCorporateGigs.com
Circus has always had strong links with marketing, if you don’t promote your show/act/you well enough then you don’t eat. One of the greatest marketeers of all time P. T. Barnum, was a circus proprietor who mastered the art of how to grab attention, create a buzz and sell a show.
I understand why so many circus artists shy away or despise ‘selling themselves’. To do it well you do need to be brave, go out on a limb and invest time and energy. If you really have no interest in marketing then get someone else to do it for you. But understanding the basic concepts behind marketing is important to any artists whether you plan on creating the next Cirque Du Soleil or not.
This is why I’m recommending you sign up for the free trial of GMCG, it gives you some great starting points and some basic principals. The course is delivered by Barry Friedman, a real expert in this field.
The name may be familiar to some of you as Barry has been performing half of the legendary double act, The Raspini brothers for over twenty years. Without a doubt one of the most original, funny and financially successful juggling acts around. So well respected in their field they were asked to give their own TED talk (now a personal goal of mine).
So when I found out about Barry’s online marketing course it was a no brainer to join up.
I loved doing the online course, learnt so much about my own approach to marketing, work and life. I’ve improved my business and continue to read and occasionally post in the forum which provides excellent feedback and support to your efforts in a really positive community of performers. Every week I revisit one of the lessons and see how I can make improvements on my work.
I would recommend GMCG to anyone who has the drive to make their business better. It does centre around the US corporate sector but the underlying lessons can be applied to any market your interested in; from writing proposals for funding to selling your shows to theatres.
I know the full course is not going to be everyones cup of tea but you can get a taster with the free 7 day training course. Even the information from this freebie could transform your marketing approach and I’m sure some of you will see the benefits in signing up to the full course.
Sign up for your free 7-day training course here.
Oh and incase you’re wondering, I’m not on commission or anything like that, it’s just a service I think is really useful.
If you do sign up let me know your thoughts!
I’ve always been interested in business and marketing but since doing the course I’ve become more passionate about these subjects. I want to learn more about selling shows and building websites, so perhaps drop me an e-mail if you have an interesting project you think I could help with.